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A successful in-theatre advertising solution must be augmented by a software model that offers flexible media management capability and is easy to use. NEC partners with CineCast®, a leading software provider for digital movie pre-show that is informative and entertaining for moviegoers.
CineCast's targeted digital advertising software is Web-based to allow content to be uploaded for presentation in a theatre circuit from any computer in the world, provided the operator has security clearance. Furthermore, authorized system users - whether from an advertising agency, national operations center, or local theatre office - can specify the criteria for where and when an advertisement is to be shown. Content targeting options include time-of-day, movie genre, movie title, movie rating, DMA - to name just a few. These flexible options allow advertisers to easily reach their targeted audiences, dramatically increasing revenue potential.
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User-friendly Web-based interface |
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Versatility of in-house media management |
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Substantial operational cost savings |
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Nearly 100% availability |
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Total privacy of theatre chain business/financial data |
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Potential for multi-chain cooperative |
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Rich media formats for dynamic impressions |
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